Nars Christopher Kane Collection 2015

'Nars has been a long-standing and valued partner of ours, so this collaboration was an obvious fit' 

(Kane 2014)

Christopher Kane for Nars. 2015. Viewed 15/04/15. Available to view: http://beautyhigh.com/nars-christopher-kane/

Christopher Kane for Nars. 2015. Viewed 15/04/15. Available to view: http://www.vogue.co.uk/beauty/2015/04/08/nars-and-christopher-kane-make-up-collaboration

2015 sees the collaberation of Nars and the wonderful fashion designer Christopher Kane, which was previewed at London Fashion Week in September 2014 at Kane's fashion show. The collection is made up of the following products: 

- Nars Multiple in Violet Atom and Quantum. 

- Lipgloss in Mezmer, Nebulous, Nucleus and Glow Pink. 

- Eyeshadow Duo in Paralell Universe. 

- Blush in Outer Limits, Silent Nude and Starscape.

The collection is based on Kane's love of neon. Together with Nars love of flawless skin you would expect really bright finishes from the products. However, they create a flawless barely there effect which is unusual to the neon colouring. The focus is on the neutrals, which normally neon would not be associated with, but somehow it works!? I imagine fashion forward individuals anticipating getting their hands on this collection as it appeals to both the fashion and makeup world. My favourite is the Nars multiple in Violet Atom. It is a beautiful violet shade that you think would not work on varies skin tones at all, but the shade is simply divine and the best tool to create that dewy skin look. 

( Watch it in action here - http://narscosmetics.co.uk/en_GB/christopher-kane-2015-preview.html?section=quotes )

Not only is the collection a work of art with beautiful shades, the way Nars has introduced it is simply unique and interactive with the customer. In keeping with the season Easter, Nars created a giant orb filled with the Christopher Kane collection AND a Christopher Kane handbag. In order to win the contents of the orb, the shell of the orb needed to be cracked. In order to do this, #NARSChristopherKaneUK needed to be tweeted multiple times, every time the hashtag was sent to Nars little hammers would hit the orb. The last tweet to be received before the orb cracked got the contents. As well as this you could watch the whole thing live to see the orb crack revealing the goodies inside. The idea was completely genius, a simply amazing away to create a buzz about the already eagerly anticipated collection. Hats - or Christopher Kane bags off to Nars. 

Christopher Kane for Nars 2015. Viewed 15/04/15. Available to view: http://narscosmetics.co.uk/en_GB/christopher-kane-2015-preview.html?section=quote