Nars Brand Ambasador

Andrew Gallimore. Viewed 15/04/15. Available to view: https://twitter.com/inyourlap

In 2015, Nars signed Andrew Gallimore as their new brand ambassador, bringing an exciting new interpretation and direction to the brand. Gallimore recently was the first brand ambassador at Dior so brings experience to the table. With over ten years of expert experience, Nars have appointed one of the most talented makeup artists to grace our world to date. 

It is not hard to see why Nars chose Gallimore to be their new ambassador. Gallimore is a frequent behind the scenes at fashion weeks and has worked with many famous faces earning recognition in the makeup industry. Andrew Gallimore by Rankin, the book, shows just how creative, surrealist and thought provoking this ambassador is. The book created through the collaboration between Gallimore and Rankin holds pages of unusual works. When studying, Gallimore was interested in the concept of facial decoration using inanimate objects to create art on faces, this included objects such as rubber and thread. Which has evolved into creating shapes and abstract images by using makeup. Creating fine art through beauty has allowed the idea of beauty to be challenged, meaning the boundaries of what can be achieved and accepted have changed.

Being an ambassador for a company means that the artist now promotes the products and becomes the brand. Anything that Nars stands for, Gallimore will now stand for too. So anything Gallimore now produces will reflect back onto Nars as a company. Gallimore will reinforce the ethos of Nars at any event, interview and media venture he takes on. As Dior's first ever brand ambassador, Gallimore definitely has the experience to bring more to Nars. 

Andrew Gallimore by Rankin. Published by Rankin Publishing Ltd. 2014. 

The cover shows the creativity that Rankin and Gallimore share. The intricate detailing and use of colour used within many pieces of work show why Nars were drawn to Gallimore to reinforce their love of colour. 

"Andrew's affinity for bold, boundary pushing artistry marries beautifully with the philosophies François Nars established the brand with 20 years ago, which we still embrace today," says Frederique Lampert, Nars regional executive director for Europe. "I am confident that Andrew, with his natural talent and impressive technical ability, will greatly benefit the brand in the UK and continue to elevate Nars as a make-up artistry brand." (http://fashion.telegraph.co.uk/beauty/news-features/TMG11354661/Andrew-Gallimore-goes-to-Nars.html)