Nars Spring / Summer 2011

Nars Spring Summer 2011. Iris Strubegger. Viewed 18/02/15. Available to view: www.models.com/work/franois-nars-nars-ss-11

Nars Spring / Summer 2011 saw Nars bring out a collection based around the colours of Spring. Vibrant jewel and earthy tones make up the 11 piece collection, with 5 limited edition products included. 

Trio Eyeshadow in Calanque.

Eyeshadow Duo in Bateau Ivre and Nouveau Monde.

Soft Touch Shadow Pencil in Celebrate and Hollywoodland.

Lip Gloss in Angelika, Nana and Superorgasm.

Lipstick in Tzigane - Pure Matte Lipstick in Madere.

Nail Varnish in Desperado.

Calanque, Bateau Ivre, Nana, Tzigane and Desperado are Limited Edition Products. 

Angelika and Superorgasm are repromotions. 

Nars also introduced Velvet Gloss Lip Pencils in 6 shades ranging around natural colours to compliment the spring summer hues. 

The collection was modeled by Iris Strubegger, an Austrain Model. Strubegger made a comeback to modelling in 2007 after taking time out to study. In 2011, Strubegger modeled the Spring / Summer collection for Nars. The model had worked with Francois Nars before for the cover of Russian Vogue in the January of 2011. The cover was shot by Francois Nars, showing off his photographic expertise. Strubegger had quite a masculine look in 2011, with short dark hair and strong bone structure. In the advertising images, Strubegger has been dressed in a white shirt and tie for one shot playing on the masculinity. The clothes then change to a sexier outfit as the makeup becomes more intense. The difference in looks shows how versatile the products are and that any women can wear the products. Continuing with the theme that Nars like to empower women to be themselves. 

Iris Strubegger for Nars Spring / Summer 2011. Viewed 18/02/15. Available to view: www.models.com/work/franois-nars-nars-ss-11/131588

Iris Strubegger for Nars Spring / Summer 2011. Viewed 18/02/15. Available to view: www.models.com/work/franois-nars-nars-ss-11/37242

The advertising campaign shows Iris Strubegger sunkissed by Nars products, shielding her eyes from the 'sun', giving the whole image that Summer Vibe. Each image is focused on one area of product that Nars is trying to sell. For example, the first image on this post is focused on the eyes, the second on the lip and the third on the skin base. The basic white backdrop to the advertising campaign shows Nars clean, sleek approach to how they sell their makeup. A busy backdrop would have taken the attention away from the makeup and would not have fitted in with the Nars style.