Nars presentation in store follows a chronological order of the products you would use first when making up your face. Starting with skincare and primer, to foundations and tinted moisturisers, to cream blushers, powders blushers, contour kits, highlighters, lipsticks, lip-glosses and nail varnish. The set up is easy to follow with all the products in easy access for you to swatch to your hearts content! New products are based at the front of the concession in order to be the first thing that you see when arriving to the Nars counter.
Nars point out their 'Cult favourite' blusher on every counter.
The stand then leads to all things lips, however this stand seemed low on stock. Nars has evolved their initial 12 shades of lipsticks into a wider range of shades.
Above is a range of Nars brushes called 'Kabuki Artisan Brushes' inspired by Kabuki theatre. The brushes price at £32-£43 and are made from animal hair. The quality of the brushes are amazing which is not unexpected from Francois Nars, after all, 'You cannot achieve good makeup without good tools'! So if you are against the use of animal hair in make-up brushes then look away! In my opinion the brushes are beautiful and quite different from the usual. Although I prefer to use Vegan brushes I would definitely want to try the brushes.
The next new product to be advertised is the 'All Day Luminous Weightless Foundation' modeled by the wonderful Tilda Swinton. The foundation promises 16 hours worth of wear with natural coverage. If it's anything like Nars other foundations then it will deliver on it's promises.
The last product to be displayed on the 'New' section was this eye shadow palette. Eight versatile shades of Nars perfection. The blurb below the palette is brilliant wit, perhaps aimed at the upcoming Valentines day? The words make me want to buy this palette now as I am convinced of it's worth without even trying it. Eight shades that can be taken from day to night, wet to dry. What more do you want from an eye shadow palette than versatile shades that can effortlessly take you through the day!?
Overall, the product presentation in store is effortless for ease to the customer. The products are well labelled and displayed in a chronological order that makes it that much easier to find what you are looking for, unlike in some other stores where the makeup is here, there and everywhere. Obviously on some concession stands there is limited space, but Nars have used theirs well in a practical way. The whole presentation encourages the customer to return as everything is so clean and chic, giving the customer confidence in the quality of Nars.
No comments:
Post a Comment