Project Evaluation
When I carried out my initial research into Nars I thought that the makeup looks created were always natural with earthy tones and dark lips. However, with more research I came to realise that the brand have a love of colours and textures. Therefore I decided that for the images that I wanted to create based on the brand needed to have a range of textures, use of colour but also create the natural, flawless makeup that Nars produces.
For every look that I created I decided to use dewy skin to give the models a healthy glow but to also give the final images a high finish to them. The high finish was something that always appeared in Nars advertisement campaigns as they want to advertise to the high end market and appeal to those who enjoy makeup. To create five looks really increased my skills and engaged me more as I had more looks to think about and plan. The amount of photoshoots also helped to create contacts with photographers and stylists.
The first look I did was Daytime. I decided for this look that I wanted the attention on the eyes and the skin. This shoot was after my initial research into Nars where natural eyes and attention to the skin was the main point. The hair for the shoot was also natural, I wanted to show the modern woman who wouldn't have hours in the morning to prepare her hair. The background was a dark green to bring in some earthy tones that represented daytime. The colour of the background contrasted well with the colour of the eye makeup which helped bring the image together. I was pleased with how this look turned out as the lighting caught the highlight in the eyes and on the face nicely. The team I used was very professional and helped me with what would work well with the poses and how the lighting would effect the makeup style I wanted to create.
The second shoot was evening look. The idea for this look was to take the daytime woman and move her effortlessly into the evening. For this I placed the hair into a twisted fishtail plaited bun and had brown eyes lined in black with dark lipstick. The lighting consisted of red gels over one light to create this red hue across half the body and face as though the model has gone out and is being illuminated by the club lights or lights in the street. I am happy with how the shoot came out but think that the lighting could have been a darker shade of red and also have a light on the background because the background was grey which didn't contrast well with the red. I also think that the lighting gels blurred out the makeup a bit and didn't show the highlight that I had created.
My third shoot was a skincare shoot. The concept for the skincare shoot was clean and freshness. As Nars packaging for the skincare is all white, I thought it was best to follow this and create a fresh feel. I brought a variety of bath bombs from lush so that I had multiple colours in the bath. My original idea was to just have cloudy water but when we were shooting the cloudy effect didn't last long and didn't appear very well on camera. So we added some more bath bombs until we created a dark blue colour. It was best to add a swirling effect by adding a new bath bomb just off camera. I enjoyed this shoot as it was something I had always wanted to do but never had done before. The only thingsI would change for next time is probably to shoot from above so that I could get a front on shot without the model being angled. Also, I think I would chose a model with longer hair so that I could style that more and get some more texture into the image. Overall I am pleased with how they turned out especially as we only used natural lighting, which I thought would make the images look too flat.
My high Summer shoot was inspired by Nars love of colour. I wanted to bring the background into the makeup so that the image worked. I used orange and pink tones and create highlighted skin. I wanted the images to have a high end feel about them to reflect upon the images that Francois Nars creates. My model had short hair which I intended to put into a roll at the front however on the day I decided that sleek hair would suit the finish I was aiming for. These images came out well, however, if I was going to re-shoot I would try and find a better quality orange eyeshadow as the one I used was hard to build up to darker shade and didn't stay in place for long.
My final shoot was Spring / Summer. At the last minute my model pulled out which meant I had to find someone and quick. The makeup was made up of pink tones and dewy skin. However, because I used natural lighting it dulled out the highlight that I had created. The hair was long, dark and left natural which worked well against the dark green textured backdrop. I think that this shoot made me realise that sometimes it is better to shoot in a studio and incorporate the background later in photoshop because the lighting available to me blurred out the makeup I had created. I found that the pink smokey eye and highlighting around the cheeks was lost. I am disappointed with this final image but it has taught me that sometimes natural lighting will work and other times it wont. Next time, I would need to find a more reliable model so that the design I created would work better.
Overall, I am pleased with the work I have produced and have learnt many things. I found that sometimes the eyeshadows needed to be of better quality so it was easier to build up and not so time consuming when I have a time scale. I think that I have used my time wisely, creating images that I think reflect upon the brand Nars. The project has taught me new skills and has made me more organised. I am glad that I chose the brand Nars because they create interesting advertisements that have inspired me to push myself a bit more.
The first look I did was Daytime. I decided for this look that I wanted the attention on the eyes and the skin. This shoot was after my initial research into Nars where natural eyes and attention to the skin was the main point. The hair for the shoot was also natural, I wanted to show the modern woman who wouldn't have hours in the morning to prepare her hair. The background was a dark green to bring in some earthy tones that represented daytime. The colour of the background contrasted well with the colour of the eye makeup which helped bring the image together. I was pleased with how this look turned out as the lighting caught the highlight in the eyes and on the face nicely. The team I used was very professional and helped me with what would work well with the poses and how the lighting would effect the makeup style I wanted to create.
The second shoot was evening look. The idea for this look was to take the daytime woman and move her effortlessly into the evening. For this I placed the hair into a twisted fishtail plaited bun and had brown eyes lined in black with dark lipstick. The lighting consisted of red gels over one light to create this red hue across half the body and face as though the model has gone out and is being illuminated by the club lights or lights in the street. I am happy with how the shoot came out but think that the lighting could have been a darker shade of red and also have a light on the background because the background was grey which didn't contrast well with the red. I also think that the lighting gels blurred out the makeup a bit and didn't show the highlight that I had created.
My third shoot was a skincare shoot. The concept for the skincare shoot was clean and freshness. As Nars packaging for the skincare is all white, I thought it was best to follow this and create a fresh feel. I brought a variety of bath bombs from lush so that I had multiple colours in the bath. My original idea was to just have cloudy water but when we were shooting the cloudy effect didn't last long and didn't appear very well on camera. So we added some more bath bombs until we created a dark blue colour. It was best to add a swirling effect by adding a new bath bomb just off camera. I enjoyed this shoot as it was something I had always wanted to do but never had done before. The only thingsI would change for next time is probably to shoot from above so that I could get a front on shot without the model being angled. Also, I think I would chose a model with longer hair so that I could style that more and get some more texture into the image. Overall I am pleased with how they turned out especially as we only used natural lighting, which I thought would make the images look too flat.
My high Summer shoot was inspired by Nars love of colour. I wanted to bring the background into the makeup so that the image worked. I used orange and pink tones and create highlighted skin. I wanted the images to have a high end feel about them to reflect upon the images that Francois Nars creates. My model had short hair which I intended to put into a roll at the front however on the day I decided that sleek hair would suit the finish I was aiming for. These images came out well, however, if I was going to re-shoot I would try and find a better quality orange eyeshadow as the one I used was hard to build up to darker shade and didn't stay in place for long.
My final shoot was Spring / Summer. At the last minute my model pulled out which meant I had to find someone and quick. The makeup was made up of pink tones and dewy skin. However, because I used natural lighting it dulled out the highlight that I had created. The hair was long, dark and left natural which worked well against the dark green textured backdrop. I think that this shoot made me realise that sometimes it is better to shoot in a studio and incorporate the background later in photoshop because the lighting available to me blurred out the makeup I had created. I found that the pink smokey eye and highlighting around the cheeks was lost. I am disappointed with this final image but it has taught me that sometimes natural lighting will work and other times it wont. Next time, I would need to find a more reliable model so that the design I created would work better.
Overall, I am pleased with the work I have produced and have learnt many things. I found that sometimes the eyeshadows needed to be of better quality so it was easier to build up and not so time consuming when I have a time scale. I think that I have used my time wisely, creating images that I think reflect upon the brand Nars. The project has taught me new skills and has made me more organised. I am glad that I chose the brand Nars because they create interesting advertisements that have inspired me to push myself a bit more.
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