VICHY
Products:
At the moment, my favourite beauty brand is the French brand Vichy. The brand offers body and face skincare for men and women, Haircare for different hair types, Deodorants, Suncare and finally Make-up. Vichy offer foundations, body foundation, setting powder, cream foundations and concealers to create the perfect skin to compliment your skincare routine. Vichy's website offers skin diagnosis so you can tell what product is best suited to your skin type, complexion and imperfections. The website also gives you a helpful daily routine to follow.
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| Vichy Dermablend Foundation. Boots.com |
Advertisements:
The advertisements for Vichy are simple, showing the product and a image of a model with flawless skin as a result of using this certain product. Below are a few examples of the advertisements used.
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| http://www.loreal.com/news/idealia-life-serum-the-1-st-lifeproof-skin-idealizer.aspx |
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| https://www.behance.net/gallery/11176643/Vichy-Laboratories-Skincaren |
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| http://www.imgsou.com/photo/weizi_23.html |
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| http://babylingrkm.blogspot.co.uk/2013/10/product-review-vichy-normaderm-series.html |
I have chosen to pick the above adverts because they show perfect skin which advertises the product as something that will work. The colour scheme flows throughout the images matching to the models eyes and skin tones. Vichy have a range of advertisements, (third image) that show the imperfections before compared to the perfected skin from using the Vichy product aimed at that specific imperfection. This range of advertisements make you believe that the product will create amazing skin as there are before and after shots to show how the product works, with the help of photoshop!
Make-up Artists:
Vichy work together with Make-up artists to provide you with the best information when trying to find the right products for certain skin. Therefore they have Make-up artists that work with them all the time on the companies blog.
Kenneth Soh
Kenneth Soh worked with Vichy at the launch of their Dermablend range of Make-up showcasing the coverage the foundation offers. Soh also works under Frank Agency. Soh is known for creating Editorial and Red Carpet looks.
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| Kenneth Soh at Vichy Dermablend Foundation Launch. March 2014 https://twitter.com/VichyUK/status/448529003239194624 |
Letizia Carnevale
Letizia Carnevale is a Make-up artist who has worked with Vichy. Originally from Rome, Carnevale has worked in Make-up schools teaching Beauty and Special Effects. Carnevale has worked with many famous Make-up brands including Nars.
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| Letizia Carnevale. |
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